How to Start a Landscaping Business (Step-by-Step Guide for Women Entrepreneurs)

Starting your own landscape business can be both exciting and empowering. If you love working with plants, design, and the outdoors, this could be your path to turning a passion into profit. Women, even in an industry traditionally dominated by men, are increasingly making their mark in landscaping. In fact, the U.S. landscaping market is massive (expected to reach $347 billion by 2025), and more women are seizing opportunities in this field every year. With the right preparation – from mindset and planning to licensing, equipment, marketing, and scaling – you can join them and build a thriving business.

In this comprehensive guide, we’ll walk through every major step to start a landscape business. Whether you plan to operate solo or build a team, these steps will help you go from dreaming to doing.

Cultivating the Right Mindset for Success

Many women are discovering that landscaping can be a fulfilling business opportunity. Yet, it’s normal to feel a bit of doubt at first. You might wonder: “Can I handle the physical work? Will clients take me seriously in a male-dominated industry?” The answer is yes, you can – and countless women have proven it. Only around 10% of landscapers were women as of 2020 (up from about 8% in 2014), but that number is growing. Women today are involved in every aspect of the green industry, from driving snowplows and pruning trees to serving as CEOs of major landscaping companies. The industry might still be male-dominated, but it’s evolving to include more women at all levels.

Confidence and perseverance are key. As one successful woman in the industry advises: “Don’t let yourself feel less than… When you walk into a room of people that you don’t feel worthy of, just stop it. Stop it right there.” In other words, believe in yourself and your vision. Recognize that your perspective and talents are valuable. Landscaping is as much about creativity and care as it is about muscle – qualities that women excel in. With the right mindset, you can turn any initial nerves into determination. Remember, every expert was once a beginner.

Finally, don’t go it alone: connect with communities and mentors. There are Women-in-Landscaping networks and groups (for example, the National Association of Landscape Professionals has a Women in Landscape Network) full of industry allies. Hearing others’ experiences can be incredibly motivating. You’ll quickly realize you’re in great company and that success in this field is absolutely attainable for women.

Real-Life Inspiration: From Mowing Lawns to Million-Dollar Company

Sometimes a story of someone who’s been there, done that can spark your motivation. Consider the journey of Christy Webber, a woman who started with just a lawn mower and a dream. In the early 1980s, Christy was picking up odd jobs mowing lawns and raking leaves – hardly a “business” at first. She even once joked that she felt like a loser only earning spare change mowing yards. But she had a vision of doing more. Christy borrowed a bit of money from her mother to buy better equipment and decided to turn her side gig into a real business.

She began building a client base one yard at a time and reinvested into offering additional services. Soon, she wasn’t just cutting grass – she was planting gardens, installing irrigation systems, and designing beautiful green spaces. It wasn’t always easy. When Christy attended professional landscaper meetings in her area, she often found herself the only woman in the room. Other (male) contractors would patronizingly ask, “Honey, what are you doing here?”. Instead of getting discouraged, she used those moments as fuel: she asked questions, learned everything she could, and proved her expertise through her work.

Over time, Christy’s reputation grew. Clients loved her attention to detail and honesty (in fact, she noticed some competitors would brag about overcharging clients – a practice she refused to follow). Her integrity and quality work paid off. By the late 1990s, she was winning big commercial contracts, and in 2004 her company landed a high-profile project (designing parts of Chicago’s Millennium Park) that put her on the map. Today, Christy Webber Landscapes is one of Chicago’s largest landscaping firms, with hundreds of employees and multi-million dollar revenues.

What can we learn from Christy’s story? First, that starting small is perfectly fine – everyone begins with that first lawn or first client. Second, being a woman is not a limitation; if anything, it can be a unique strength that sets you apart. And finally, perseverance and willingness to learn are game-changers. Christy didn’t have a formal business background, but she picked up new skills (even taking classes on equipment repair and operation) to keep improving. Her journey shows that with grit and passion, you can grow a tiny lawn-mowing gig into a thriving enterprise. Let that inspire you as you take your own first steps!

Step 1: Sprout a Solid Business Plan

Every great business begins with a plan. Think of your business plan as the blueprint for your landscaping company – it outlines what you want to do and how you’ll do it. As you start brainstorming, consider these key points:

• Define Your Services: Will you focus on basic lawn care (mowing, edging, leaf cleanup)? Garden design and planting? Landscape installation (like patios, fences, water features)? Maybe eco-friendly landscaping or seasonal services (spring garden prep, fall clean-ups, holiday light installation)? You can start with services you feel most confident in, and expand over time. Be realistic about what you can handle as a beginner and what your local market needs.

• Identify Your Target Market: Do you plan to serve homeowners in your neighborhood? Busy professionals who want weekly yard maintenance? Small businesses or offices that need curb appeal? Defining your ideal clients will help tailor your marketing later. For example, residential clients might value reliability and care for their personal gardens, while commercial clients might prioritize professionalism and comprehensive service. You can also choose a niche – perhaps you want to be known for drought-tolerant landscaping or as a woman-owned business that offers a personal touch.

• Research the Competition: Look around your area – how many landscaping or lawn care businesses already exist? What do they charge? What services do they offer or not offer? Identifying a gap or a way to stand out is crucial. Maybe in your town very few companies do organic lawn care, or perhaps none highlight being women-owned (which some clients will find appealing!). Even if the market is crowded, there’s always a way to differentiate – whether through specialized services, superior customer service, or branding.

• Plan Your Startup Budget: Starting a landscaping business has some upfront costs (we’ll get into equipment soon). Outline your expected expenses: equipment, vehicle or trailer, fuel, insurance, licenses, marketing materials, etc. It’s wise to be conservative and assume you’ll need a few months of operating funds before profits roll in. The good news is that landscaping has relatively low startup costs for basic services – you might spend a few thousand dollars to get started if you already have a truck and some tools. Many small lawn care businesses start with $5,000–$10,000 or less in initial investment (possibly a bit more if you need to purchase a work truck or ride-on mower). If funding is an issue, consider options like a small loan, a credit line, or even starting on evenings/weekends while keeping another income at first.

• Set Goals and Milestones: As part of your plan, write down what success looks like to you. For example: “Within 6 months, I want 10 recurring clients,” or “In the first year, aim to gross $50,000 in revenue.” Having clear goals helps you stay focused and motivated. They give you targets to work toward and a way to measure your progress.

Write your plan down, even if it’s informal. The process of writing forces you to think through details. There are plenty of free business plan templates (check out the SBA or Score.org for templates and guidance). Your plan doesn’t have to be perfect, and it will likely evolve, but it will serve as your roadmap. As the saying goes, “Failing to plan is planning to fail.” Instead, plan to succeed by knowing where you’re headed.

Step 2: Make It Official – Legalities and Licensing (U.S. Specific)

Once you’ve sketched out your business idea, it’s time to get legit. Taking care of the legal and administrative steps early will save you headaches down the road and set you up as a professional operation. Here’s what to focus on for U.S.-based businesses:

• Choose a Business Structure: Decide how you want to organize your business legally. For many solo landscapers just starting out, a sole proprietorship is the simplest route – it’s just you, operating under your own name or a trade name. However, many entrepreneurs choose to form an LLC (Limited Liability Company) for a bit more protection; an LLC separates your personal assets from the business, which is useful if something goes wrong (say, a client injury or property damage – unlikely, but good to be protected). There’s also the partnership option if you’re co-founding with someone, or even a corporation, but LLC is most common for small service businesses. Each structure has pros and cons, so do a little research or consult a professional to see what fits your situation. If unsure, an LLC is often a safe bet for a new small business due to its liability protection and relatively easy maintenance.

• Register Your Business Name: If you picked a catchy name for your company (e.g., “Green Goddess Landscaping” or “Sunrise Lawn Care”), you’ll likely need to register that name with your state or county, especially if you’re not using your personal name. This is often called filing a DBA (Doing Business As) or a trade name registration. Check your state’s business registration website for how to do this. While you’re at it, search that the name isn’t already taken by someone else in your state to avoid conflicts.

• Get a Business License: Most cities or counties in the U.S. require a basic business license to operate legally. This is a general license typically obtained from your city hall or county clerk’s office – it gives you the local government’s permission to do business in that locale. Often it’s a simple form and a small fee (maybe $50–$100). Think of it as the local permit for your business. Some areas might also require a home occupation permit if you’re running the business from your home address, so check local regulations.

• Understand Landscaping-Specific Licenses: Here’s an important point that can be confusing: do you need a special landscaping license? The answer is it depends on your state and exactly what services you’ll offer. Most states do not require a specific license for basic lawn care (mowing, basic maintenance, planting flowers) beyond your normal business license. However, about 16 states do require a state landscaping contractor’s license for certain activities. Typically, if you plan to do more construction-like tasks – such as installing irrigation systems, building decks or patios, large-scale tree planting, or jobs over a certain dollar value – you might need a contractor’s license in those states. For example, states like California and North Carolina have specific landscape contractor licensing exams and requirements. These usually mandate some combination of education (or horticulture training) and hands-on experience, and you may need to pass an exam.

  • Tip: If you’re brand new, don’t be intimidated by licensing – you can start with services within your scope and license status. You might decide to focus on maintenance and small projects initially (which typically don’t need a special license), then pursue a contractor’s license as your business grows and you take on bigger jobs. It’s often possible to partner or subcontract with a licensed pro for specialized tasks until you get your own credentials.

• Pesticide Applicator License: One specific license to be aware of is for pesticide or herbicide application. If your services will include spraying weed killers, fertilizers, or other chemicals on lawns/gardens as part of maintenance, many states require a pesticide applicator certification. This usually involves taking a short course or exam through the state’s department of agriculture or environmental protection. Even if not required for every small job, being certified can boost your credibility. For instance, California requires even small-scale landscapers to have a Qualified Applicator Certificate if they apply any pesticides commercially. The rules vary by state (some have exemptions for very minimal use), so check your state’s agriculture or environmental agency site. If you’d rather avoid this initially, you can choose to skip chemical applications (or use only natural methods) until you obtain the license.

• Obtain an EIN (Tax ID): An Employer Identification Number (EIN) is like a Social Security Number for your business, issued by the IRS. If you form an LLC or plan to hire employees, you’ll want an EIN. Even as a sole proprietor, getting an EIN is a good idea so you don’t have to use your personal SSN on business forms. It’s free to apply on the IRS website, and you get the number immediately. This number will be used for things like opening a business bank account and filing taxes.

• Set Up a Business Bank Account: Speaking of bank accounts, open a separate bank account for your business. This keeps your business income and expenses separate from your personal finances, which is important for both tax purposes and personal liability protection (if you have an LLC). Many banks offer free or low-fee small business checking accounts. Using a dedicated account (and possibly a credit card) for your business will make bookkeeping much easier – you won’t have to fish through mixed personal expenses to find what was spent on your landscaping activities.

• Get Insurance Coverage: Protecting your business (and yourself) with the right insurance is essential, even for a small operation. The main type you need is General Liability Insurance, which covers accidents or damage – for example, if you accidentally break a client’s window with a stray rock from a mower, or if someone trips over your equipment. Fortunately, insurance for lawn care and landscaping businesses is quite affordable: the median cost is only around $45 per month for a small landscaping business. Rates will depend on your location and services, but shop around for quotes. In addition, if you have a work vehicle, make sure it’s covered under commercial auto insurance (your personal auto policy may not cover business use). And if you eventually hire employees, you’ll likely need workers’ compensation insurance as required by state law. Getting insured not only safeguards you financially, it also signals professionalism to clients (many commercial clients will actually require you to have liability insurance and may ask for a certificate of insurance).

• Consider Bonding: Some clients (especially commercial or municipal ones) might prefer or require that contractors be bonded. A bond (like a surety bond) is basically a guarantee that if you don’t complete a job or meet your obligations, the client can recover some money. You probably don’t need to worry about bonding when you’re just starting with small residential jobs. But if you plan to bid for bigger contracts or HOA/municipal work, look into getting bonded.

Do your homework on your specific state and county requirements. A great starting point is your state’s Small Business Administration (SBA) website or local Small Business Development Center (SBDC) – they often have checklists for starting a business in your area. You can also call your county clerk or state contractor’s board with questions; they’re there to help. While the list of legal to-dos can seem long, tackle them one at a time – in many cases, it’s filling out forms and paying small fees. Once you have your registrations and licenses in place, you can operate with confidence, knowing you’re fully above board.

Step 3: Equip Yourself – Tools & Equipment (Without Breaking the Bank)

Landscaping is a hands-on business, so you’ll need the right tools to get the job done efficiently and safely. The exact equipment you need depends on the services you chose to offer, but here’s a rundown of the basics and how to approach gearing up:

• Start with Essentials: At minimum, a basic lawn care setup includes a lawn mower (for regular mowing jobs), a string trimmer/weed eater (to edge along walkways and fences, and trim where the mower can’t reach), and a leaf blower or rake for cleanup. If you’re doing gardening work: add a good set of hand tools (shovels, spades, pruning shears, a hoe, a garden fork) and a wheelbarrow or yard cart for hauling soil and debris. For planting jobs, you might need a spade or auger to dig holes and a hose or watering can to water new plants. Safety gear is also a must: sturdy gloves, protective eyewear, ear protection (mowers and blowers are loud!), and durable work boots will keep you safe.

• Beginner-Friendly Equipment Options: If you’re a woman concerned about handling heavy machinery, here’s some good news – equipment these days comes in many sizes and types, and you can absolutely find options that are comfortable for you. For instance, there are lightweight, battery-powered mowers and trimmers that are easier to start (no pull cords) and easier to maneuver than some commercial gas models. Brands like EGO, Greenworks, or DeWalt make battery-powered outdoor equipment that has plenty of power for residential jobs. They’re also low-maintenance (no oil changes, etc.) and quieter. The downside is battery equipment can be expensive and you’ll need spare batteries for all-day use, but it’s a trade-off to consider if ease-of-use is a top priority. Otherwise, a medium-sized gas push mower (self-propelled if possible, to save your energy) is a versatile starting machine.

  Similarly, when choosing a blower, backpack-style blowers are powerful but can be heavy; a handheld blower might be sufficient starting out. For trimmers, check if the design and weight feel comfortable to handle for extended periods – some have adjustable handles or shoulder straps. Don’t shy away from a tool just because it’s traditionally “for guys” – many women landscapers effectively use commercial-grade equipment. It often comes down to technique and practice. However, use tools appropriate to the scale of your jobs: you likely don’t need a huge zero-turn riding mower if you’re mowing small suburban yards; a push mower or small riding mower will do. As you gain experience (and muscles), you can always upgrade equipment.

• Used or New? When budgeting for equipment, remember you don’t have to buy everything brand-new. Second-hand equipment can be a cost-effective way to start. Check local listings, online marketplaces, or equipment dealers for used mowers or trailers. Many lawn care business owners sell gear when upgrading, and you can find quality used mowers for a fraction of new prices. Just be careful to test used machinery for any issues, or buy reconditioned ones from a reputable shop. If you go new, look for entry-level commercial models or even high-end residential models – they can be more affordable and still durable enough for moderate use.

• Rent or Lease Big Equipment: For any occasional big jobs, it often makes sense to rent equipment rather than buy. Need a heavy-duty stump grinder for one project? Or a mini skid-steer loader for a landscaping installation? There are plenty of tool rental companies (Home Depot, Sunbelt, local garden centers) where you can rent by the day. This way, you only pay for expensive gear when you actually need it. As you grow, if you find yourself renting the same item frequently, that might be the time to invest in owning one.

• Vehicle and Trailer: You’ll need a way to transport all your tools to job sites. If you have a pickup truck, you’re already golden – pickups are the workhorses of the landscape trade. An SUV or van can also work, especially if you only carry smaller gear (you might need to fold seats and be okay with some dirt in your vehicle). If you don’t have a truck, you might start with a small utility trailer hitched to a car; even a 5’x8’ trailer can carry a mower and tools. Just ensure your car has the towing capacity. Eventually, as funds allow, getting a dedicated work truck (even an older used one) will make life easier. Remember to account for fuel and maintenance costs of whatever vehicle you use in your budget.

• Keep Costs in Check: At the beginning, focus on the core items that generate revenue. It’s easy to get excited and buy specialized tools that you might use – but until you have a paying project for it, consider holding off. For example, you might love the idea of doing tree work, but unless you have clients and training, buying an expensive chainsaw and climbing gear might not pay off immediately. Start with what you’ll definitely need for your first few jobs. A good rule of thumb is to rent or subcontract specialized tasks until it makes financial sense to buy the equipment and do it in-house.

• Maintenance and Storage: Take care of your tools and they’ll last longer and perform better. Basic mower maintenance (sharpening blades, changing oil/spark plugs in gas models, cleaning after use) will ensure a clean cut and professional results on lawns. Secure a space to store your equipment – a garage, shed, or even a lockable storage unit. Tools left out in the elements (or in a truck bed) can rust or get stolen. Factoring in a secure storage plan is part of equipping your business responsibly.

By equipping yourself smartly, you set the stage to work effectively. Quality tools can make your job easier and your results top-notch, but you don’t need the fanciest gadgets from day one. Many successful landscapers started with just the basics and upgraded as their business (and skills) grew. Focus on what gets you reliably from start to finish on a job – the rest can come later as you expand. With your plan in place and your gear in hand, you’re ready to get out there and start creating beautiful landscapes!

Step 4: Price Your Services to Grow (Don’t Undersell Yourself)

One of the trickiest parts of starting a business is figuring out how much to charge. As a new entrepreneur, especially if you’re venturing into a field where you may not know the “standard” rates, there’s a temptation to set low prices to win clients. However, pricing too low can hurt your business and undervalue your time. Let’s break down how to set fair, profitable prices from the start:

• Research Local Rates: Start by finding out what other landscaping or lawn care services in your area charge. You can often get a ballpark by looking at their websites or service ads, or even by pretending to be a customer and asking for a quote. Pay attention to how they charge: some may have hourly rates (e.g. $40-$60 per hour per worker), others charge per service or square footage (e.g. $50 per lawn mow for a quarter-acre lot, or a monthly maintenance package fee). Collect a few data points to understand the market range. Your goal is to be competitive but also profitable.

• Calculate Your Costs: Make sure to account for all your costs when pricing a job. This includes:

  • Labor/time – Even if you’re the only worker now, your time is valuable. Decide on an hourly labor rate for yourself (for example, $30/hour as your base pay). If a mowing job takes 1 hour, that’s $30 in labor cost (which should be built into the price).

  • Materials – If a job requires mulch, plants, sod, etc., you should charge the client for those materials (often with a markup). Don’t pay out-of-pocket for materials without reimbursement. A common approach: add all material costs and then add, say, 10-20% on top as a handling fee.

  • Equipment and fuel – Consider that mowers consume gasoline, trimmers need new string, etc. These variable costs per job are usually small, but over time you should make sure your pricing covers fuel and maintenance. For instance, if you spend $5 in gas and supplies on a job, that should be factored in.

  • Overhead – Even if working from home, you have overhead: insurance premiums, license fees, marketing costs, phone, maybe an assistant or accountant in the future. You can estimate an hourly or per-job overhead cost by dividing your monthly overhead by the number of jobs you typically do. It might be a small add-on (e.g., $5-10 per job) that ensures those fixed costs are covered by your revenue.

  • Profit margin – On top of covering costs, you deserve profit! Profit is what allows you to invest in growth and also pay yourself above just your hourly wage. It can be a percentage of the total job. A simple method: after calculating labor + materials + overhead for a job, add a profit percentage (e.g., 15% for residential jobs is common). This markup ensures you’re not just breaking even but actually building a healthy business.

• Offer Package Deals or Recurring Plans: Landscaping and lawn care often lend themselves to recurring services (weekly mowing, monthly maintenance) which is great for steady income. You might price single one-time jobs higher and give a slight discount for clients who commit to a regular schedule. For example, if a one-time mow is $50, you might offer a weekly service at $45 per visit on a seasonal contract. This rewards loyal customers and secures you ongoing work. Just be careful that discounts don’t eat all your profit – always run the numbers.

• Charge for Your Expertise: As you gain experience and perhaps offer specialized services (like landscape design consultations, or highly skilled pruning), don’t be shy to charge a premium for those skills. Customers pay not just for the hours you spend, but for the years of knowledge you bring. Women sometimes undervalue their expertise; remember that if you provide great results and professional service, clients will pay for quality. It’s often better to have fewer clients at a sustainable rate than to overload yourself with underpaying jobs.

• Provide Detailed Estimates: When giving a quote or estimate to a potential client, be transparent and detailed. List what is included (e.g., “Mow front and back lawn, trim edges, blow clear hard surfaces”) and how often if it’s recurring. This clarity not only looks professional, but also justifies your price. If you charge $200 for a spring cleanup, break it down: “Includes removal of winter debris, pruning of shrubs, mowing and edging, and hauling away all yard waste.” When people see everything that goes into a job, they understand the value better.

• Stay Flexible and Adjust: Pricing can be a bit of trial and error in the beginning. You might quote a job and then realize it took twice as long as you thought – meaning you underpriced. That’s okay as a learning experience, but adjust going forward. Track your time on different tasks to get a realistic sense of how long things actually take you. You’ll get faster with experience, but be careful not to consistently undercharge and overwork yourself. If demand for your services grows fast, that’s a sign you might even be able to raise your prices. Many new business owners start a little low, then once they have positive reviews and a solid reputation, they incrementally increase rates to a comfortable level.

Bottom line: pricing is about finding the sweet spot where clients feel they get good value and you make a good living. Don’t fall into the trap of thinking “I’m new, so I can’t charge much.” You are providing a valuable service that saves people time and enhances their property. Charge what you’re worth, and you’ll attract customers who respect your work. Fair pricing also enables you to deliver your best service because you’re not pressured to cut corners. It’s a win-win for you and your clients.

Step 5: Brand and Market Your Landscaping Business

Now that you have the foundation in place, it’s time to get the word out and attract your first customers. Marketing might sound intimidating, but it can be fun and creative – it’s essentially telling the story of your business and showing people how you can solve their problems (like an overgrown yard or a boring landscape). Let’s break down beginner-friendly marketing and branding steps:

• Create a Memorable Brand Identity: Your brand includes your business name, logo, colors, and overall vibe. A strong brand makes you look polished and helps people remember you. If you haven’t already, design a simple logo (you can use free tools like Canva or Looka to generate one). It could be as straightforward as your business name in a nice font with a small plant or lawn icon. Choose a couple of colors that represent your style (green is an obvious choice in this industry, often paired with earth tones or bright colors for contrast). Once you have a logo and colors, use them everywhere – on your business cards, invoices, website, social media, and even on your t-shirt or truck. Consistency builds recognition. Tip: Since you’re a woman-owned business, you might incorporate that into your branding subtly, if you feel it’s an advantage in your market (for example, a tagline like “Woman-Owned & Family Operated” or mentioning it in your About Us story).

• Professional Website: In today’s world, a website is almost a must-have, even for a local service business. It doesn’t need to be fancy or expensive – a single-page site with your services, your story, and contact info can suffice. There are easy website builders like Wix, Squarespace, or WordPress templates that you can set up yourself. Make sure to include some photos (even if you’re new, perhaps use pictures of your own garden or lawns you’ve worked on for friends – just be honest if asked). Also include your service area (what towns/neighborhoods you serve) and how to contact you (email, phone). A website makes you look legitimate and helps people find you through Google searches. In fact, many people will search “[Your Town] landscaper” – you want your business to show up in those results. Setting up a Google My Business profile (now called Google Business Profile) is also crucial so you appear on Google Maps local listings.

• Leverage Social Media: Social media is free marketing and works great for visually-driven businesses like landscaping. Consider creating a business page on Facebook and an account on Instagram to showcase your work. Post before-and-after photos of yards you’ve worked on (this can be powerful proof of your skills), share quick gardening tips or a snapshot of “a day in the life” of your work. This not only attracts potential clients but also engages your community. Instagram is especially popular for home and garden inspiration – using local hashtags (e.g., #DenverLandscaping if you’re in Denver) can help people in your area find you. Facebook is useful for local networking; you can join community groups or neighborhood pages and occasionally share your services when relevant (just be sure to follow group rules about business postings). Engagement is key: respond to comments or inquiries quickly, and encourage satisfied customers to maybe share a photo of their yard and tag your business. Over time, these platforms can become word-of-mouth engines.

• Traditional Marketing Still Works: Don’t ignore offline marketing methods. Something as simple as flyers or door hangers in target neighborhoods can bring in a few calls – especially in spring when everyone’s thinking about their yard. You can print some flyers listing your services and a special offer (e.g., “First mow 50% off for new customers” or “Free consultation for landscape design”). Business cards are a must; hand them out generously – you never know who has a friend or neighbor needing a landscaper. You can also introduce yourself to local nurseries or garden centers; some might let you leave business cards at the counter, and if they don’t offer landscaping, they could refer customers to you. Another idea: participate in local home & garden shows or farmer’s markets to get exposure (even just having a booth with pictures of your work and chatting with attendees can build awareness).

• Highlight Your Unique Story: As a woman in this field, your story can be a compelling marketing angle. Share a bit about why you started this business on your website’s About page or in social media posts. Maybe you have a lifelong love of gardening inherited from your grandmother, or you saw a gap in the market for detail-oriented landscape care. Maybe you want to empower other women or just follow your outdoor passion. People love to support small businesses with a relatable story. By being personable and authentic, you differentiate yourself from larger, impersonal companies. Clients often choose you not just for what you do, but for who you are and the passion you bring.

• Local Networking and Referrals: Networking can feel daunting, but it’s basically building relationships. Tell friends, family, and acquaintances about your new venture – word of mouth is powerful, especially among women’s networks. You might get your first clients just through people you know. Encourage happy customers to tell their neighbors or to leave you a review (Google and Facebook reviews are incredibly influential for local service businesses). Consider joining your local Chamber of Commerce or a small business networking group – some areas even have women entrepreneur meetups. These can lead to referral partnerships. For example, a realtor might refer you to spruce up homes for sale, or a home painter might refer you to do the yard while they handle the house. Also, if you’re open to it, mention that you’re a woman-owned business in your marketing – some clients specifically search for and prefer supporting women-owned enterprises (even Google search trends show people look for “female landscaper near me”).

• Consider Targeted Advertising: If budget allows, you can invest in a bit of advertising. This could be Facebook ads targeted to your local area (you can set a small budget like $5/day for a couple weeks around springtime). Or Google Ads so that your business appears at the top when someone searches “landscaping service [your town]”. Local community bulletin boards (physical or online like Nextdoor) sometimes offer advertising spots as well. Keep any ads simple and focused on what problem you solve (e.g., “Tired of spending your weekend mowing the lawn? Let [Your Business] take care of it. Call for a free quote!”). Track where your inquiries come from – if no one responds to ads but many come via Facebook or referrals, you can adjust efforts accordingly.

• Wrap Your Vehicle: If you have a work truck or van, use it as a rolling billboard. Put your company name, logo, and phone number on it (vehicle magnets or decals work well). As you drive around or work in neighborhoods, people will notice. It lends a professional appearance and can generate calls just by being seen around town. If you’re comfortable, even a sign in your yard at home or small signs after completing a project (“Landscape by [Your Company]”) can attract interest from neighbors.

Remember, marketing is not a one-time thing but an ongoing part of your business. Consistency is key – consistently showing up online, consistently branding your work, and consistently providing great service (which in itself is the best marketing, since happy clients lead to new clients). You don’t need a huge budget; grassroots efforts often work best for local businesses. As you start getting jobs, each satisfied customer becomes a marketing asset – their beautiful yard is a testimonial in itself. In time, your reputation will grow, and much of your new business will come from referrals. Keep at it, and stay proud of the unique business you’re building!

Step 6: Grow Your Business – From Solo Operator to Scaling Up

In the beginning, you might be wearing all the hats – you’re the landscaper, the scheduler, the accountant, and the marketer. That’s perfectly normal for a startup. But as your client list grows, you’ll face the challenge (and opportunity) of scaling your business. Scaling doesn’t necessarily mean you have to become a huge company; it simply means finding ways to serve more customers or offer more services without burning out. Here are some strategies for growing your landscape business sustainably:

• Streamline Your Operations: To handle more work, it helps to organize and optimize how you run the business. Consider using simple business tools or software to save time. For example, there are apps for scheduling and route optimization (so you can efficiently plan your day’s jobs to minimize driving). You can use invoicing software or apps like Joist, Jobber, or QuickBooks to send professional invoices and track payments. Some of these tools also allow clients to pay online via credit card, which can get you paid faster. When you spend less time on paperwork and admin, you free up time for actual landscaping (or for a well-deserved rest!). Embrace technology that makes your life easier – even something like a shared calendar or a to-do list app can keep you on top of things.

• Hire Help When Needed: There may come a point when your schedule is fully booked and opportunities are still coming. A great problem to have! This is when you consider bringing in help. Your first hire might be a part-time helper for labor – someone to push the mower while you do the detail work, for instance. When hiring, look for people who are reliable, share your work ethic, and treat customers respectfully. Training them to do things to your standard is important, especially since you’ve built a reputation on quality. Start with clear instructions and work alongside them initially. As a woman business owner, you’ll now also become a leader and possibly a role model – don’t be surprised if you attract other women who want to work in this field. (Having an all-women crew, like one company in Colorado does, is a possibility, but hire based on best fit for the job, regardless of gender.) Be sure to get your payroll and employee paperwork in order – once you have employees, you’ll need to manage things like workers’ comp insurance and payroll taxes. If that feels overwhelming, consult a CPA or use a payroll service to handle the compliance parts.

• Delegate and Focus on High-Value Tasks: As you grow, try to delegate routine tasks either to employees or subcontractors, so you can focus on what you do best. For example, if you excel at designing landscapes or building client relationships, you might hire crews to do mowing and routine maintenance while you concentrate on design consultations and project planning. Or maybe bookkeeping isn’t your forte – hiring a part-time bookkeeper or using an accounting service can take that off your plate. Freeing yourself from some day-to-day tasks allows you to work on the business (strategy, sales, improving services) rather than in the business all the time. It’s a transition many entrepreneurs face; letting go of a bit of control can be hard, but it’s necessary to scale up.

• Expand Your Services (Strategically): As you become comfortable in your initial offerings, you might find opportunities to add related services. Perhaps your mowing clients start asking if you can also do flower planting, sprinkler system maintenance, or seasonal snow removal in winter. Expanding services can increase your income per client (always easier than finding new clients from scratch). But do this strategically – ensure you have the skills, bandwidth, and any required licenses for new services. It might start with continuing education: take a workshop on hardscape installation or get certified in horticulture or arboriculture if tree work interests you. The landscaping industry is always evolving with new techniques (e.g., sustainable xeriscaping, smart irrigation systems). Keep learning and stay on top of trends. Perhaps attend industry trade shows or webinars, or join professional associations like the NALP for resources. The more knowledge you have, the more you can offer – and charge for.

• Plan for Seasonality: In many regions, landscaping is a seasonal business. You might be slammed in spring and summer, and then see a slowdown in winter. Plan ahead for the off-season so your business (and income) stays steady. Some strategies:

  • Offer fall and winter services like leaf clean-ups, gutter cleaning, holiday light installation, or snow removal if you’re in a snowy area. Even pruning trees or dormant-season landscaping can be done in cooler months.

  • Use slower months for maintenance and marketing – service your equipment, redesign your flyers or website, run promotions for early spring sign-ups. You can also take that time to reflect on what worked and what didn’t over the year and refine your business plan for the next year.

  • Financially, set aside some of your peak-season earnings to cover the leaner months. That way you’re not stressed if cash flow dips in January.

  • If landscaping completely halts in winter where you are, consider a side hustle or temporary gig in winter that complements your skills (some landscapers switch to indoor work like painting or handyman services off-season, or take classes to add certifications).

• Maintain Quality and Customer Service: As you scale, never lose sight of what made your business successful in the first place – likely your quality of work and your customer relationships. It’s easy for quality to slip if you spread yourself too thin or hand off jobs to others without oversight. Put systems in place: for example, have a checklist for your crew to ensure every task at a job site is completed to standard, or do random spot checks on finished work. Continue to engage with your customers personally when possible – a quick follow-up call or email to ask “How did everything go with the service?” shows you care. Happy customers can become repeat customers for years and refer you to many others, essentially becoming unpaid ambassadors for your brand.

• Set New Goals: As an evolving business owner, keep setting goals to drive you forward. Maybe your new goal is to hit a certain revenue milestone, to hire 5 employees, or to branch into design/build projects. Goals give you direction and a sense of accomplishment when you reach them. Just like you did in your initial plan, make them specific and time-bound. And don’t forget to celebrate your wins – you started from scratch and grew a business, which is a big deal! Treat yourself and your team when you hit those targets, whether it’s a team BBQ or simply taking a well-earned vacation break.

Growing a business is a journey that will teach you a lot about yourself. You’ll develop leadership skills, negotiation skills, and maybe even mentorship skills as you bring others onboard. There will be new challenges – perhaps a competitor underbids you, or an employee quits unexpectedly – but you’ll handle them as they come. Remember why you started: your love for the work and the desire for independence. Keep that passion at the heart of your company culture. Scaling up doesn’t mean losing the personal touch; in fact, many of the best women-led companies succeed because they maintain heart and integrity even as they grow. With time, you might go from a one-woman operation to a multi-crew business designing dream gardens all over town. How far you take it is up to you – the sky’s the limit!

Embrace Your Journey and Take the Leap (Your Call to Action)

You’ve now learned the major steps to start a landscape business – from mindset and planning all the way to scaling for growth. It’s a lot of information, but here’s the most important part: take that first step. You don’t have to have everything perfected to begin. Every thriving business owner was once right where you are now, wondering if they should go for it. The difference is, they decided to believe in themselves and take the leap – and I know you can do the same.

As a business coach who has seen many women entrepreneurs flourish, I want to leave you with this encouragement: trust your capabilities. The fact that you’re considering launching your own landscaping venture means you have both passion and courage inside you. Yes, there will be challenges – maybe a license form that’s confusing, a lawn mower that won’t start one morning, or a client that’s slow to pay. But none of these are roadblocks; they’re speed bumps on the way to your goals. You can learn, adapt, and keep moving forward. Remember Christy Webber’s story and Deborah Cole’s advice – they succeeded not by magic, but by persistence and self-belief.

So, here’s your call to action: start now. Write down three actions you’ll take in the next week to move your dream forward – whether it’s researching license requirements, reaching out to a potential first client, or even mowing a neighbor’s lawn to practice pricing and get a testimonial. No matter how small, each action builds momentum. Envision yourself a year from now, looking back and saying, “I’m so glad I started.”

You have everything it takes to build a successful landscape business. The knowledge is here; the support is out there; and the drive is within you. The gardens you’ll transform and the clients you’ll wow are waiting. Now, it’s your turn to plant the seeds of your business and watch it grow. Believe in yourself, take that leap, and let’s see your landscaping dream come to life! – Alex