Hey there! I’m Alex Rivers, the voice behind this blog and your go-to mentor for launching your dream business from scratch. Like many of you, my journey began with a simple idea and plenty of doubts about how to make it real. While studying at university, I started a small side hustle offering design and consulting services. Little did I know, that humble beginning would blossom into a thriving creative agency serving multiple cities.
I understand firsthand how overwhelming starting a business can feel—endless questions, confusing jargon, and the nagging fear of making mistakes. That’s why I’ve made it my mission to simplify this journey for you, cutting through the noise with clear, actionable steps you can follow without feeling lost.
Through my years as an entrepreneur, I’ve navigated ups and downs, successes and setbacks, and learned countless lessons along the way. Now, I’m passionate about passing on this hard-won knowledge to help you avoid common pitfalls and build your own success story faster and smarter.