7 Pillars of Business Success Part 1

No matter the kind of business you are in, all entrepreneurs are driven towards the SAME and ONE goal only – Results.
 
Whether you are a Book seller, Plantain seller, fashion blogger, Ice cream merchant, Importer, internet marketer, information marketer or farmer, we all work towards ONE goal – RESULTS.
 
This is what keeps you and I as business owners awake all through the night. Better Results. Better Sales. Profits.
 
Now, what is a successful business you might ask?
 
Following a few searches, I’d prefer to define a successful business as a system of consciously coordinated activities or efforts structured and managed to meet a need (or to pursue collective goals) that consistently makes current patronizers (customers) happy, and gets new patronizers, while earning a profit.
 
In other words, you have a successful business (hence RESULTS) when you meet needs, make current customers happy, consistently get new customers and make a decent profit while at it. It does not matter if your business is Online, Offline, or a combination of both the online and offline world.
 
Therefore, as an entrepreneur if your business is not actively and progressively meeting needs, keeping current customers happy and turning in a decent profit – on an increasing or multiplication level – then you are surely going to have a hard time sleeping at night.
 
In my few years as an entrepreneur, I have come to discover pillars (support-structure) that must be built into your “coordinated business activities” for you to experience success i.e. progressive results (profits); and I’ll share seven of them with you below:
 
Product Creation:
I have met people who want to do business and have no idea of what products they want to offer to customers. Listen, a business is a system of consciously coordinated activities structured to meet a need.
 
Business has enabled me meet all manner of business folks, I have met an importer who doesn’t know what products to import from China or Turkey, an internet marketer who does not know what product they want to sell on their website, a shop owner who does not know what goods to stock in the shop, attendees of our importation business seminar who have absolutely no idea of what products to import, attendees of our book publishing business who don’t know what books to write, even attendees of our travel consulting business seminars who still wonder what travel products they want to offer to customers.
 
As in, really?
 
The matter with these people is that they are thinking only from the point of money. If you ever find yourself asking the question of “what do I sell or what is moving in the market”, then stop yourself in your tracks and turn the question around – instead ask – “what do my customers want”?
 
(Notice I said what they want. what they want is more important to your business success than what they need; because, if your customers need it but don’t want it, they won’t pay for it. So give them what they want, so long as delivering what they want does not make you a menace to the society. E.g. some people want cocaine but just because they want it does not make it legal for you to open shop to supply at least as at the time of this write upget the drift?)
 
“what is their problem and how can I solve it”? “What is giving them sleepless nights and what can I offer them as working solutions?
 
Asking those “customer-centric-questions” will help you decide on the kind of products or services to offer your clients.
 
As you do know, successful entrepreneurs keep offering new products, so as you keep working to expand your business by offering new products, ask those “customer-centric-questions” and get them answered before you launch your next big product.
 
Trust me, it works, that’s one way to prevent your product from failing in the market, it’ll save you heart aches and set back. Even if it doesn’t save you, it’ll minimize your aches, ‘cos a successful business is dependent on a lot of pillars (support-structures). And this leads me to the next pillar:
 
 
The Process: I’m writing this article at 11:43pm almost mid-night, so I’ll stop here and continue in the next post. Keep a date.
 
PS: I’d really like to get to know you; my readers, it may be impossible to meet every body, on a one-on-one basis, but at least you can introduce your-self here below,
 
1.     Your Name
2.     What you do
3.     How did you find businessforts
4.     Why do you read our emails or articles
5.     Has any of our products (ebooks, CDs, Seminars) helped you in the past? If yes, how?
6.     How can we be of service to you and your business goals in 2015?
 
There is a surprise down-loadable FREE gift worth $97 for everyone who submits genuine and well thought out answers to the above questions.
 
Simply copy the questions, paste them in the comment box below and type in your answers
 
 
Cheers!

Comments

  1. Name: Joshua OGBIMI

    What you do: SME Professional Support consulting

    How did you find…….: email advertisement to my gmail box

    Why read article: to learn more and discover how reach out to my potential clients online and how to serve them better.

    EBook: Yes. I bought the one for online marketing for N1,500. It is very helpful. I am actually working on implementing one of the recommendations in the book – a free write up on MSMEs.

    How to be service to me: I would require partnership where I can use your platform to promote my products on mutually agreed terms.

  2. Your Name: Celestine(celebrity)

    2. What you do: Working in textile companies as a solution mixer

    3. How did you find businessforts: Internet browsing

    4. Why do you read our emails or articles: Enriching and inspiring

    5. Has any of our products (ebooks, CDs, Seminars) helped you in the past? If yes, how? Upgraded knowledge for life..

    6. How can we be of service to you and your business goals in 2015: Mentorship on Internet businesses

    THANK YOU DEARIE, YOU’RE A GEM!

  3. 1. Your Name – Otitoju Olomide
    2. What you do- Presently on bulk sale of recharge cards
    3. How did you find businessforts – Thru internet browsing many years ago but paying little attention.
    4. Why do you read our emails or articles- Good source of information generally
    5. Has any of our products (ebooks, CDs, Seminars) helped you in the past? If yes, how? – Not yet
    6. How can we be of service to you and your business goals in 2015?- I’m planning to join the TRAVELPARTNERSHIP latest by 3 February

  4. 1. Your Name: Kingsley Esele
    2. What you do:Export
    3. How did you find businessforts: Via the net (google)
    4. Why do you read our emails or articles: It inspires me and give me an inroad to Importation
    5. Has any of our products (ebooks, CDs, Seminars) helped you in the past? If yes, how?: Yes, in getting a Visa to the US in 2014
    6. How can we be of service to you and your business goals in 2015? I want to venture into importation this year and i believe training and information is cardinal in achieving this milestone.

  5. 1. Your Name

    2. What you do

    3. How did you find businessforts

    4. Why do you read our emails or articles

    5. Has any of our products (ebooks, CDs, Seminars) helped you in the past? If yes, how?

    6. How can we be of service to you and your business goals in 2015?

    Hello,
    I am Augustine Olukemi Akinowa by name.
    I work as a business development person in the Information Tech sector; leveraging on solutions, and how best to satisfy my corporate customers on both hardware and software needs.
    Truth be told, I really cannot remember how and when I got wind of you guys in my email. Also, I have never particularly taken serious interest until now.
    This is the first time I am actually taking time to digest your products on line….I took special interest in this 7 pillars because it was as if you were chronicling my life, and uncertainty of what business to go into.
    I have a lot of questions unanswered personally (business wise), and have always wondered “what really do I want to do?” “what business do I go into?”
    You call this a mid-life crisis?? …Maybe.
    I really am tired of my line of work, it is so saturated with non-professionals that even the corporate guys would not mind patronizing! Economic crunch??
    A career change I felt would do me good. But who will hire? coupled with the uncertainties of Nigeria’s economy.
    So I made up my mind….that I want to go into business and be my own boss.
    Now issues arising from this;
    1. Getting Capital
    2. A barge of so many things I feel I can do, yet mastering any
    3. Apart from the corporate world, I think I have a flair for Agricultural products….like getting products from the hinterland and selling down here in Lagos….But how do I raise the desired capital?
    Sometimes I feel I do not understand my own person.
    I sure need help from you guys to point me in the right direction.
    I hope to hear from you personally and also hope you help me out of this mess I am in.

    You can also reach me on

  6. Thanks for your informative mails i really enjoy them and hope to take a step about the importers club soonest. but my challange is i have only hahe 50,000 for it and infact don’t know what to import cos i have impotr some products before which till now i can’t sell at profit margin. some i have sold at a great loss. so i want to join the importers club but i have only 50,000 what do i do efe?

    • The answers have been treated on the website for the importers forum Adeniyi. Focus on your business, that’s the simplest answer.

  7. My name is Oluwakemi OGUNDEJI. I’m a trader. I’m into processed foods business.

    I came across ServiceForts on the Internet. I read your articles and emails because I find them very fascinating, educating and eye-opening.

    Yes, I bought your Importation business CD last year but I’ve not been opportuned to act on it because of some constraints.

    I really need your help in starting my importation business this year because I’m really interested in it.

    Thanks and hoping to hearing from you soonest.

  8. 1.     Your Name: obilor charles
    2.     What you do: am a student
    3.     How did you find businessforts: its very nice and encouraging for young people like me who wish to be an entreprenuer soon
    4.     Why do you read our emails or articles: I read it because I believe every of your email and articles have something to teach me
    5.     Has any of our products (ebooks, CDs, Seminars) helped you in the past? If yes, how?: I’ll say No because I’ve not been able to buy any of your ebooks and CDs or attend any of your seminar due to lack of finance. And I wish to buy one.
    6.     How can we be of service to you and your business goals in 2015?: you can help me by by organising a seminar in places like Anambra becuse its always in Lagos and I find it difficcult to attend.
    Thanks Obilove

  9. My name is Osuloye- Funmilayo.
    I am an Advertising copywriter.
    I found out about you on Linda Ikeji Blog.
    i want to know how to start up a good and profitable business in 2015.
    Yes. it gave me knowledge about how i can source goods at very low prices.
    i want to be able to access you freely when i meet hiccups in my importation business which i plan starting this year.

  10. Name: Eniserije Blessing
    2. What you do: Accountant
    3. How did you find businessforts: Business forts is an amazing solution provider.
    4. Why do you read our emails or articles: to acquire knowledge that will enable me realized my dream as an entrepreneur.
    5. Has any of our products (ebooks, CDs, Seminars) helped you in the past? yes, i bought CDs on import business and on line business but i have not act on it because of time.
    6. How can we be of service to you and your business goals in 2015? i need to see you one on one.

    Thanks
    Blessing

  11. 1. Your Name: Chinyere Emmanuel Ifeanyi

    2. What you do: student

    3. How did you find businessforts: google

    4. Why do you read our emails or articles:

    I read cause I appreciate how you have turned the internet into a multimillion naira venture.. That inspires me. It gets me thinking. I have a passion for online business.. Tho I dunno so much about it..

    5. Has any of our products (ebooks, CDs, Seminars)
    helped you in the past? If yes, how?

    I get and read your mails almost on a daily basis bt asides that. I don’t have any of your products.. Tho I had made up my mind that no matter the cost I would attend atleast one of your seminars this year.

    6. How can we be of service to you and your business
    goals in 2015?

    Like I had earlier said; I am very interested in online business.. Am not looking for something too big but as long as I can grow and expand.. D truth is I want to be my own boss this year.

  12. 1. Name: Patrick Ezeh GC.

    2. What you do: Nutritionist

    3. How did you find businessforts: email

    4. Why do you read our emails or articles: am craving for success in business development and also to affect the society positively through the online marketing system as well as create financial stability.

    5. Has any of our products ( ebooks, CDs, Seminars) helped you in the past? if yes, how? what I had received from you is only emails,however it has made me understand that its real and cool to be this creative and versatile in business ideas

    6. How can we be of service to you and your business goals in 2015? by being there to guide on the rudiments of this business and its success,challenges and of course possible failures.

  13. Name: John Idris
    What you do: I am a writer
    How do you find business fort: via the internet ( Google)

    Why do you read our emails: To get more insights about book publishing and business as a whole.

    How many of our products helped you in the past: I bought the book publishing CD last year and it has really being inspiring. I have written six books but unfortunately unable to publish any yet due to financial constraints. I am finding it difficult to get my start up capital.

    Continue to educate us on business and personally, I will be very happy if you can show me the way out of my present predicament ( start-up capital)

    God bless you ma.

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